The milestone season concludes with unforgettable performances, a historic victory, and ongoing support from Bigi for Nigerian musical talent.

Lagos, Nigeria – 13 July 2025 – It was a night of fulfilled dreams and history made as Purp, the electrifying vocal powerhouse, emerged as the winner of Nigerian Idol Season 10, proudly sponsored by Bigi, the flagship beverage brand from Rite Foods Limited.

With the season themed “Rise to Victory,” Purp captivated millions of viewers across Nigeria and beyond with her vocal brilliance, emotive performances, and unwavering drive, securing her place among Nigeria’s most outstanding music superstars.

The thrilling finale, held on Sunday night, saw Purp edge out fellow finalist Raymu in a dazzling display of talent, charisma, and poise, bringing the ten-week musical journey to a memorable climax. With this win, Purp takes home not only the coveted title but also a life-changing prize package including ₦30 million, a brand-new car, a music recording contract, a DStv Explora, and the opportunity to launch a flourishing music career.

For the past five seasons, Bigi has proudly served as the headline sponsor of Nigerian Idol, reinforcing its unwavering commitment to discovering and nurturing the next generation of Nigerian music icons. As a proudly Nigerian brand, Bigi continues to empower young people through platforms that celebrate originality, talent, and perseverance.

Speaking at the Grand Finale, Dr Bisola Tejumola, Head of General Entertainment at MultiChoice Nigeria, remarked:

“Tonight, marks a truly historic moment on the Nigerian Idol stage. After several exciting seasons, we are proud to crown a phenomenal female winner, one who embodies the power, passion, and resilience of women in music.
To our winner, Purp, congratulations! You have not only earned this title but also made a bold and inspiring statement about representation and possibility.
I would also like to sincerely appreciate all past winners and runners-up who joined us this evening. Your presence reflects the enduring legacy Nigerian Idol has built over the past decade.”

As MultiChoice celebrates this landmark tenth season, the company reaffirms its pride in championing a platform that continues to spotlight, support, and elevate Nigeria’s brightest musical talents.

Season 10 delivered unforgettable moments, musical excellence, and a strong sense of community, as viewers tuned in weekly to witness rising stars evolve before their very eyes. With Bigi’s dynamic support, the show reached new heights in production, engagement, and cultural influence.

As Purp embarks on her next chapter, fans and industry observers alike eagerly anticipate her journey and Bigi is proud to be part of that story.

Rite Foods Limited and Bigi Drinks extend their heartfelt congratulations to Purp and reaffirm their commitment to celebrating youth, creativity, and authentic Nigerian excellence.