Rising Afrobeats star Ayra Starr signs a landmark management deal with Jay‑Z’s Roc Nation, expanding her global reach alongside Roc Nation’s prestigious African roster.
Nigerian music sensation Ayra Starr has officially joined Jay‑Z’s Roc Nation management lineup, marking a pivotal moment in her rapidly ascending global career. While she remains signed to Mavin Records for recordings, Roc Nation will now steer her international marketing, tour planning, and brand development .
What the Deal Includes
- Global Management: Roc Nation will now manage Ayra’s worldwide bookings, endorsements, and cross-border collaborations.
- Mavin Recording Partnership: She continues to produce music under Mavin Records, ensuring her strong foundation in African music remains intact.
- Roc Nation Roster Feature: Her artist profile and discography are now displayed on Roc Nation’s official website.
She also joins an elite group of Nigerian stars ; Tiwa Savage, Wizkid, and Burna Boy, who have previously partnered with Roc Nation, confirming her new status at the global level. The timing of the announcement is strategic, following Roc Nation’s public congratulatory message after Ayra clinched her first BET Award for Best International Act in 2025.
Additionally, Roc Nation recently released a short teaser for Ayra Starr’s upcoming single, “Hot Body,” which has generated significant buzz online
What’s Next
- “Hot Body” Release: Expected soon, likely in collaboration with Roc Nation’s distribution channels.
- Global Collaborations: Watch for potential duets with American or European artists.
- Expanded Tours: With Roc Nation’s guidance, Ayra may embark on larger-scale tours across North America and Europe.
This management deal elevates Ayra Starr’s career to the global stage anchored in her Nigerian roots while strategically expanding with Roc Nation’s powerhouse platform. As she releases more music and collaborates worldwide, this partnership cements her status as a global Afrobeats force.
